UNWRAP NATURAL BEAUTY AT NATURAL JOY

In the heart of Kavanaugh, nestled among the bustling streets, lies a beacon of self-care and natural beauty: Natural Joy, the brainchild of local entrepreneur Nicole Janae. Janae’s story of resilience and passion illuminates the path to wellness and community connection this Christmas season.

Janae’s journey into the world of natural skincare began during a challenging period of unemployment at the onset of the Covid pandemic. With a healthcare background and a passion for beauty products, Janae found herself at a crossroads. “I have always had a strong interest in beauty products, specifically skincare,” Janae shares. Her YouTube channel, Nicole Janae’s Voice, was a testament to this passion. However, her layoff from Arkansas Dermatology sparked the birth of Natural Joy.

“I decided to start Natural Joy during my hiatus from the workforce,” Janae recalls. Inspired by other women entrepreneurs, she saw an opportunity to share her love for natural products. Janae’s commitment to organic, plant-derived ingredients is not just a business strategy but a personal philosophy. She spent weeks meticulously researching suppliers, ensuring that every ingredient was effective and aligned with her values.

One of the standout ingredients in Janae’s products is Jojoba Oil, chosen for its gentle yet effective properties. “Jojoba is the oil most like what our skin naturally produces,” she explains, highlighting the intention behind each component of her skincare line.

Natural Joy’s product range is a reflection of Janae’s roots and memo- ries in Arkansas. From whipped body kinds of butter named ‘Amber Cashmere’ to ‘Sweet Honeysuckle’, each product carries a piece of her story and her love for the state. “Arkansas is home,” she says, her products embodying the warmth and comfort of her cherished memories, espe- cially those with her grandmother.

Beyond skincare, Natural Joy plays a vital role in addressing the unique needs of the Black community in Arkansas. “Our African American skin has special skincare needs,” Janae points out. Her line of organic oils, whipped butters, and natural soaps cater specifically to these needs, pro- moting not just beauty, but health and well-being.

Interestingly, Janae’s creativity extends beyond Natural Joy. She enjoys photography and videography, capturing life’s moments in her video diaries. “I find pleasure in editing the footage and creating a masterpiece,” she says, a hint of joy in her voice.

As Christmas lights twinkle in Kavanaugh, Nicole Janae’s Natural Joy stands as a testament to the power of resilience, passion, and the pursuit of natural wellness. Her story is not just one of personal triumph but a beacon of hope and joy for the community she serves. Visit her at 3 Gems on Kavanaugh and experience the joy and care infused in every Natural Joy product.