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Little Rock kingmaker and political operative Darren Peters releases memoir highlighting career

Arkansas News Tidbits Politics

Little Rock kingmaker and political operative Darren Peters releases memoir highlighting career


Darren Peters, a former White House aide and campaign operative for President Bill Clinton and First Lady Hillary Clinton, is hosting a series of book signings and media interviews for his recently published memoir called “Keep It Moving Forward: Maneuvering Through Life’s Journeys.”

Published by the Peters Damon Group, the book is now available in hardcover and paperback and on Kindle at Amazon.com, Barnes & Noble, Target and Little Rock’s lone Black-owned bookstore, Pyramid Arts, Books and Custom Framing. Peters is the co-founder and managing partner of the namesake Washington, D.C.-based lobby and strategic media relations firm that was recognized by Bloomberg Government has recognized by Bloomberg Government as the nation’s “top performing lobbying firm” in 2022.

In the foreword on the company’s website, it notes that Peters’ book “shares deeply personal stories rooted in his own indefati- gable spirit. Drawing from his beginnings in Little Rock through his time in the White House and into his current role as founder and CEO of a successful public advocacy firm, Darren’s story will inspire anyone who is committed to realizing their potential.”

A well-known local story highlighted in his political bio, Peters went to Washington and began working at the Department of Commerce and the Minority Business Development Agency before joining President Clinton’s re-election campaign. After that, he went to the White House and the Department of Energy. Peters also provided political counsel to Secretary and First Lady Hillary Clinton in two presidential election campaigns. As her traveling political advisor, he was at the Secretary’s side advising her on key campaign issues as she toured the country.

Peters was also the founder and publisher of PowerPlay Magazine, a highly acclaimed publication that showcased African Americans in Arkansas and Washington, D.C. Under his direc- tion, the brand also spawned the Annual Powerplay Awards and PowerPlay TV.

A devoted believer in giving back to his community, Peters is the former chairman of the Central Arkansas Transit Authority and a founding member and former vice president of 100 Black Men of Greater Little Rock. He was a board member and advisor to the Safe, Healthy, Affordable, Reliable Energy NY (SHARE NY) Board, the Pulaski County Single Parent Scholarship Fund, Arkansas Advocates for Children and Families, and the Execu- tive Committee for the Congressional Black Caucus Institute 21st Century Council.

Among the numerous honors Peters has received for his politi- cal, corporate, and community work, Peters was inducted into the Delta Sigma Theta “Delta Presents” Hall of Fame and named the recipient of the Alpha Phi Alpha community service award. He earned the Odyssey Award from his alma mater Hendrix College and the Black Community Developers Dr. Martin Luther King Jr. Community Service Award. He was recently awarded the Spirit of Rosa Parks Courage Award by the Southern Youth Lead- ership Development Institute.

Today, Peters lives in Arlington, Va. He holds a B.A. in Political Science from Hendrix College. 

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